Your onboarding flow is a user flow from the user experience discipline. The onboarding flow is not a class, it is not a time for you to educate them on every single feature, it is a time for you to take their hand and lead them to that delightful moment that will keep them coming back. The purpose of your onboarding flow is to get them to experience the Aha moment as quickly and painlessly as possible. Your marketing materials made the promises, and your onboarding shows the proof. It’s the moment in which they grok what your product can do for them, and they can’t wait to use it again. The Aha moment is the point at which your user has accomplished the core and basic functionality of your application, and understands not just how it works, but how it will improve their lives. By the end of your onboarding flow, you should have taken them from a state of “I’m listening” to “I get it!” Defining the “Aha” Moment You must eliminate any friction or wasted effort, minimize choice and cognitive load, teach them only the most essential features, and celebrate their accomplishment. To create a great onboarding experience, you have to map out every step your users take through their first session and get them to a moment of delight and understanding, called the “Aha” moment. In order to create a great conversion funnel, you must have a killer on boarding experience. It will determine whether or not your users will churn or be retained. It is the user’s first interaction with your brand, at the time when they are most skeptical. Your onboarding flow is, without a doubt, the most important aspect of your product.
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